Quantitative review
This looks at your digital activity to assess what’s working or not working by analysing measurable results such as GA4 data, CRM reports, or ecommerce purchase data.
Qualitative review
This examines the core digital assets and engagements such as website design and user experience (UX), content gap, social media content, or brand messaging.
Competitor review
With a competitive analysis, you compare your assets to those of identified key competitors.
Channel review
A channel review is used to analyse and audit each channel independently, and how well they work together.
Accessibility
This ensures your channels are accessible to different audiences (e.g. adhering to the Web Accessibility Content Guidelines or WACG-2).
Suggestions
This stage should recommend the next steps with marketing budgets, responsibilities, and timelines. Moreover, there will be KPIs to decide how to measure performance and check the implementation of recommendations.
The AI analytics platform transformed how we measure campaign performance and make strategic decisions.
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