Access up to $10,000 per month in Google Ads funding. Primotech helps nonprofits activate, manage, optimize, and protect their Google Ad Grant.
You've heard about Google Ad Grants, but the eligibility and application process feels complicated. We help you understand the requirements, prepare for the process, and work toward activation.
Your organization has access to the Grant, but the account is sitting unused. We build the campaigns, keyword strategy, tracking and landing-page journey needed to get it working.
Your campaigns are live, but you are using only a fraction of the available Grant. We identify the constraints limiting delivery and look for relevant opportunities to expand coverage and utilization.
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Traffic is coming through, but donations, registrations, volunteers or leads aren't following. We look beyond the Ads account at search intent, conversion tracking, landing pages and the visitor journey.
Learn MoreYou don’t have the time or specialist knowledge to keep up with Ad Grants requirements. We monitor account health, policy requirements and performance signals so problems can be identified early.
Learn MoreYour ads stopped serving, and you need to understand why. We audit the account, identify the underlying issues, implement corrective actions, and support the reinstatement process where appropriate.
Learn MoreGoogle Ad Grants accounts operate under program-specific requirements in addition to standard Google Ads policies.
Your Grant account needs to maintain Google's required performance threshold. We monitor CTR and identify keywords, campaigns, and search themes that may be dragging performance down.
Single-word keywords are generally not permitted, with limited exceptions. We review keyword structure, search intent and relevance to keep campaigns aligned with the program's requirements.
Google requires accurate conversion tracking for applicable Ad Grants accounts. We make sure important actions such as donations, volunteer registrations, ticket sales, memberships, sign-ups and enquiries can be measured properly.
Google requires at least two tightly themed ad groups per campaign and at least two sitelink assets. We build account structures around clear search intent, relevant ads and useful destination pages.
The Grant provides up to $10,000 per month, but that is a budget limit rather than a guarantee of spend. Actual delivery depends on factors including search demand, competition, targeting, ad quality, conversion data, and bidding strategy.
Your ads are only as useful as the experience they send people to. Google requires a high-quality, functional website that provides value to visitors and accurately reflects the nonprofit's mission.
From Grant Access to Measurable Mission Impact
We start by understanding your current situation. We review your Grant status, account structure, campaign performance, conversion tracking, keyword strategy, website, and landing pages. You get a clear picture of what is working, what isn't, and where the biggest opportunities are.
Full Google Ad Grant Management for Nonprofits
For nonprofits that have not yet started, we provide guidance around eligibility, Google for Nonprofits setup, and Grant activation.
We manage campaign architecture, ad groups, keywords, ads, targeting, bidding, and ongoing optimization.
We continuously review the areas that can affect account health, performance and eligibility.
We review the path from Search → Ad → Landing Page → Action. If somebody searches for volunteering, the page should make volunteering easy. If they search for donations, the donation journey should be obvious.
Your paid search data can inform your organic strategy. We identify opportunities to turn Grant insights into robust digital platforms.
For approved organizations, we can build the account from the ground up or restructure campaigns that were poorly configured, neglected, or underperforming.
We identify the searches that align with your mission, audience and goals. We build keyword groups around intent rather than chasing volume alone.
We connect your campaigns with meaningful actions so you can understand what your advertising is actually contributing.
If your Grant has been deactivated, we help identify the underlying issues, correct the relevant problems, and prepare the account for reinstatement. Google allows reinstatement after compliance is met.
Your reporting should tell you more than how many clicks you received. Depending on your goals, we provide rich reports mapping your exact performance metrics.
Build campaigns around relevant, high-intent fundraising searches and track the actions that matter across the donation journey.
Reach people actively searching for volunteering opportunities and guide them toward registration or enquiry.
Help people discover the services, programs and resources your organization provides when they are actively looking for them.
Promote relevant events and connect search traffic with registration and attendance goals.
Use Google Search to reach people interested in your mission and encourage meaningful actions such as email sign-ups and membership registrations.
Reach people searching for information, resources and opportunities to engage with the issues your organization works on.
Real results. Real change. Here's how we've helped non-profits strengthen their mission and amplify their impact.
Restoring their Google Ad Grant account and driving meaningful impact.
Google Ad Grant account suspended
10+ policy violations
Only 45% grant utilization
Rebuilt campaign structure
Resolved policy violations
Fixed landing pages and tracking
Restored account compliance
98% Grant Utilization
107% Impression Growth
0 Policy Violations(18 Months)
From a suspended account with violations to a high-performing Google Ad Grant account driving more visibility and donations.
Helping an animal welfare organization maximize every Google Ad Grant dollar.
Low CTR
Limited conversions
Spending only 18% of monthly grant
Restructured campaigns
Improved targeting
Fixed tracking
Optimized landing pages
96% Grant Utilization
76% More Conversions
53% Lower Cost per Donation
From 18% grant utilization to more donations at a lower cost.
Helping more people discover essential support services through Google Ad Grants.
Low grant utilization
Limited visibility for support services
Underperforming search campaigns
Optimized campaign structure
Improved keyword targeting
Enhanced conversion tracking
Refined landing pages
92% Grant Utilization
46% Qualified Traffic Increase
71% Awareness & Engagement Improvement
From limited visibility to greater reach and engagement.
Before recommending a management approach, we'll review your current situation and identify the highest-priority opportunities.
Is your account active, dormant, underutilized or showing signs of a compliance problem?
Are campaign structure, keywords, targeting or account settings limiting performance?
How effectively is your available Grant budget being used?
Where are you missing relevant searches and where could your targeting improve?
Are donations, registrations, enquiries, and other meaningful actions being measured correctly?
Are people being sent to pages that actually help them take the next step?
What should you fix first?
Managing a Grant requires Google Ads knowledge. Getting meaningful outcomes often requires more. Our broader expertise across paid media, SEO, analytics, websites, conversion optimization, technology, content, automation, and AI allows us to address issues that sit outside of the Google Ads interface.
Our Grant strategy can connect with the rest of your digital ecosystem instead of operating as a separate marketing activity.
Impressions and clicks tell part of the story. We care about what happens after the click as well.
Google Ad Grants is a Google program that gives eligible nonprofit organizations access to up to $10,000 USD per month in in-kind Google Search advertising. The program is designed to help nonprofits raise awareness, attract donors, recruit volunteers and reach people searching for their mission.
No.
The $10,000 is a monthly advertising budget limit, not a guarantee that every account will spend the full amount. Actual delivery depends on factors including search demand, competition, bids, targeting, ad quality and conversion data.
Eligibility depends on Google's current Google for Nonprofits requirements and the country where the organization is registered.
Google's eligibility rules include specific exclusions and requirements, so nonprofits should check the current requirements before applying.
Yes.
We can review the existing account, identify what still needs to be configured and build the campaigns, tracking and landing-page journey needed to get started.
Common issues can include limited search volume, overly restrictive targeting, bidding strategy, conversion tracking, ad quality, geographic targeting and campaign structure.
Google specifically recommends reviewing keyword volume, bid strategy, ad quality, geographic targeting and conversion tracking when an account isn't using its available budget.
Yes, for applicable accounts.
Google requires accurate conversion tracking and at least one conversion per month for applicable Ad Grants accounts. Meaningful conversions can include donations, volunteer sign-ups, membership registrations, ticket sales, enquiries and other valuable actions.
Google currently requires applicable Ad Grants accounts to maintain a 5% monthly CTR.
An account that falls below the requirement for two consecutive months can be temporarily deactivated.
Generally, no.
Google's Ad Grants mission-based keyword policy restricts single-word keywords, with specific exceptions.
The old blanket description of a "$2 maximum bid" is incomplete.
Google's current guidance allows eligible conversion-based Smart Bidding strategies to bid above the program-level $2 amount when the account meets the relevant requirements.
Yes.
We can audit the account, identify the relevant issues, recommend corrective actions and support the reinstatement process once the account has been brought back into compliance.
Yes.
Google specifically positions Ad Grants as a way for nonprofits to reach potential donors, and donation activity can be configured as a meaningful conversion goal.
Yes.
Recruiting volunteers is one of the intended use cases of Google Ad Grants, and volunteer registrations can be tracked as meaningful conversions.
Yes.
We can review whether your landing pages align with the searches you're targeting, communicate the right information and make the intended next action clear.
Google also requires a high-quality, functional website that provides value to visitors and accurately reflects the nonprofit's mission.
Yes.
Search terms, keyword performance and audience behavior can reveal opportunities for organic content, new landing pages and broader nonprofit search strategy.
No.
We can work within your existing Google Ads setup and structure access around the management model that makes sense for your organization.
Pricing depends on factors including the current condition of your account, campaign complexity, management requirements, reporting needs and whether you need additional support such as SEO, landing-page optimization or conversion tracking. The first step is understanding the account.
YOU MAY ALREADY HAVE ACCESS TO UP TO $10,000 A MONTH
IN GOOGLE SEARCH ADVERTISING.
Harness the power of AI Optimization, SEO, GEO, AEO, PPC, content marketing, and conversion-focused strategies to increase your online visibility, attract qualified customers, and drive measurable business growth.
