Christ Journey Church
Restoring their Google Ad Grant account and driving meaningful impact.
Your Google Ad Grant Isn't Delivering.
We'll Fix It.
From low performance and compliance issues to suspended accounts, our Google Ad Grant specialists find what's holding your account back and build a clear plan to get results.
Does Any of This Sound Familiar?
Campaign Performance
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Low click-through rate
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Spending only fraction of grant
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Traffic but no donations
Compliance & Account Health
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Compliance warnings
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Account suspended/at risk
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Policy violations
Tracking & Reporting
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Conversion tracking failed
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GA4 not connected
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Reports don't show impact
Campaign Management
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No one optimizing account
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Agency only sends reports
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No tangible improvements
Keywords & Targeting
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Wrong keywords/targeting
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Low Quality Scores
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Reaching wrong audience
Website & Conversions
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Landing pages underperform
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Visitors don't take action
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Ads and pages aren't aligned
Why Most Google Ad Grant
Accounts Underperform
It's rarely the grant itself. These issues are usually the reason.
Poor Campaign Structure
Disorganized campaign structure makes it harder to reach potential supporters and reduces overall performance.
Wrong Keywords
Broad or irrelevant keywords attract unqualified visitors who won't become potential supporters.
Compliance Issues
Policy, reporting and compliance issues can trigger warnings and compliance risks that suspend your account.
Broken Tracking
Without proper conversion tracking, it's impossible to optimize campaigns effectively.
Weak Landing Pages
Irrelevant or low-quality landing pages reduce Quality Score and lower conversion rates for potential supporters.
No Ongoing Optimization
Without regular testing and optimization improvements, campaign performance gradually declines.
What We Find
During Most Audits
Every account is unique, but these are the most common performance, compliance, and optimization issues we uncover during Google Ad Grant audits.
Broken Conversion Tracking
Conversions aren't tracked or reported accurately.
Compliance Risks
Policy violations that put your grant at risk.
Low CTR & Quality Scores
Low engagement is hurting ad visibility and rankings.
Disapproved Ads
Ads not meeting policy standards or guidelines.
Broad or Irrelevant Keywords
Wasted spend on keywords that don't convert.
Incorrect Bidding Strategy
Missing opportunities due to inefficient bidding.
Google Grant Audit Report
Overall Health Score
42%
Needs Improvement
8
15
HIGH
23%
AT RISK
You'll receive a prioritized action plan with clear recommendations to improve performance and maximize your impact.
Our Recovery Process
STEP 1
Audit
We review your campaigns, account structure, tracking, compliance, and performance to identify gaps and opportunities.
STEP 2
Repair
We resolve policy issues, fix tracking, restructure campaigns, and rebuild a strong foundation.
STEP 3
Optimize
We test ads, refine keywords, improve Quality Scores, and increase qualified traffic and conversions.
STEP 4
Grow
With a healthy account, we maximize grant utilization and drive more donations, volunteers, and mission impact.
Built for Nonprofits Making a Difference
Churches & Faith-Based Ministries
Environmental & Conservation Groups
Veterans Support Organizations
Animal Rescue & Welfare
Anti-Trafficking & Rescue Organizations
Mental Health & Counseling Nonprofits
Homeless Shelters & Housing Nonprofits
Food Banks & Hunger Relief
Why Non-Profits Trust Primotech
We combine strategy, transparency, and expertise to help non-profits grow their mission and maximize their impact.
10+
Years of Google ad grant management Experience
120+
Non-profit Accounts Managed
Google Ads Certified
Google Ads Certified Professionals
99%
Compliance Success Rate
REPORTING
Transparent Reporting & Clear Communication
Success Stories
Real results. Real change. Here's how we've helped non-profits strengthen their mission and amplify their impact.
Challenge
Google Ad Grant account suspended
10+ policy violations
Only 45% grant utilization
What We Did
Rebuilt campaign structure
Resolved policy violations
Fixed landing pages and tracking
Restored account compliance
Results
98% Grant Utilization
107% Impression Growth
0 Policy Violations(18 Months)
From a suspended account with violations to a high-performing Google Ad Grant account driving more visibility and donations.
Animal Welfare Organization
Helping an animal welfare organization maximize every Google Ad Grant dollar.
Challenge
Low CTR
Limited conversions
Spending only 18% of monthly grant
What We Did
Restructured campaigns
Improved targeting
Fixed tracking
Optimized landing pages
Results
96% Grant Utilization
76% More Conversions
53% Lower Cost per Donation
From 18% grant utilization to more donations at a lower cost.
Operation Safe Escape
Helping more people discover essential support services through Google Ad Grants.
Challenge
Low grant utilization
Limited visibility for support services
Underperforming search campaigns
What We Did
Optimized campaign structure
Improved keyword targeting
Enhanced conversion tracking
Refined landing pages
Results
92% Grant Utilization
46% Qualified Traffic Increase
71% Awareness & Engagement Improvement
From limited visibility to greater reach and engagement.
Leading with Excellence, Trusted for Innovation
Consistently Recognized for Our Industry-Leading Solutions and Unwavering Commitment to Innovation.
Partner with Us to Experience Unmatched Expertise and Excellence.
What Our Clients Say
Kevin C.
– Chief Marketing Officer (CMO)
Healthcare Nonprofit
Working with Primotech gave us much more clarity around our Google Ad Grant. They identified compliance gaps, refined our campaigns, and improved the connection between search traffic, landing pages, and the actions we care about most.
Read MoreNicole B.
– Vice President
Media Planning & Programmatic Advertising
Primotech brought a practical approach to managing our Google Ad Grant. They strengthened our keyword strategy, optimized campaign performance, and helped us better understand which searches were driving meaningful engagement with our nonprofit programs and services.
Read MoreAshley B.
– Head
Marketing Operations
We appreciated how closely Primotech connected our Google Ads activity with our broader mission. Their team reviewed tracking, landing pages, and campaign structure, then provided clear recommendations that helped us build a more sustainable Grant strategy.
Read MoreRyan H.
– Director
Customer Journey Analytics & Campaigns
Primotech developed a learning management system for a film academy. The team built and designed the system from scratch.
Read MoreMegan K.
Primotech was responsive, collaborative, and supportive, resolving technical challenges while maintaining clear communication throughout development.
Read MoreJeannette W.
Primotech improved SEO and Google Ads performance while providing responsive, strategic support focused on reaching the right audience.
Read MoreVannia E.
Primotech provided strong Magento expertise, supporting platform updates, website improvements, and ongoing e-commerce development needs.
Read MoreMike O.
Primotech provided reliable Magento support, helping manage technical requirements, updates, and website improvements effectively.
Read MoreJoe T.
Primotech supported website development, SEO, and social media with patience, dedication, and recommendations that adapted to our growth.
Read MoreSally A.
Primotech provided valuable SEO insights, reporting, and strategic search marketing support that made performance easier to track and improve.
Read MoreAlan B.
Primotech developed a healthcare application that translated our diagnostic vision into a practical, symptom-based digital solution.
Read MoreKim R.
Primotech delivered reliable development and marketing support, adapting to changing requirements and providing expertise across multiple projects.
Read MoreLavall C.
Primotech improved website performance through strong technical optimization, responsive communication, and timely, quality-focused delivery.
Read MoreNavratan S.
Ready to Get Your Google Ad Grant Working Again?
Let's uncover what's holding your account back and create a plan that drives real results for your mission.
No obligation • Expert analysis • Actionable recommendations • Delivered within 3–5 business days
Frequently Asked Questions
Yes. We've helped nonprofits recover suspended Google Ad Grant accounts by identifying the root cause of policy violations, fixing compliance issues, and rebuilding campaigns where needed. While Google makes the final decision, we work to maximize your chances of reinstatement and long-term compliance.
Most audits are completed within 3–5 business days. You'll receive a detailed review of your account, including compliance issues, performance gaps, tracking problems, and prioritized recommendations to improve results.
Absolutely. In most cases, we optimize your existing account rather than starting from scratch. We improve campaign structure, keywords, ad copy, conversion tracking, and overall performance while preserving what's already working.
Yes. We regularly partner with agencies as a white-label Google Ad Grant specialist. Whether you need a one-time audit, ongoing optimization, or support for multiple nonprofit clients, we can work as an extension of your team.
We perform regular compliance reviews against the latest Google Ad Grant requirements, monitor account health, maintain required CTR levels, review keywords and ad copy, and resolve policy issues before they put your grant at risk. Our goal is to keep your account compliant while improving performance.
Yes. Google Ad Grants require continuous management to deliver consistent results. We monitor performance, refine keywords, test new ads, improve landing pages, optimize bidding strategies, and track conversions to help your organization make the most of its monthly grant.
Yes. Primotech can help eligible churches and faith-based organizations with Google Ad Grant strategy, account setup, campaign management, compliance, conversion tracking and ongoing optimization.
Campaigns can be built around goals such as service attendance, community outreach, events, donations, programs and other relevant actions.
Yes. We can develop search campaigns around your organization's mission, programs, services, fundraising initiatives, volunteer opportunities and awareness goals.
The strategy is built around the searches most relevant to the people you want to reach.
Yes. We can help eligible animal rescue and welfare organizations use Google Ad Grants to promote adoption opportunities, donations, volunteer opportunities, events, education and other mission-related initiatives.
We can also help track the actions that matter to the organization.
Yes. We can develop campaigns around relevant searches related to food assistance, donations, volunteering, community programs and other services offered by the organization.
We can also help connect campaigns with meaningful conversion actions and landing pages.
Yes. We can help build Google Ad Grant strategies around environmental programs, conservation initiatives, donations, volunteering, events, educational resources and advocacy.
The campaigns are structured around your specific mission and the search behavior of the audience you want to reach.
Yes. We can review the account and identify the issues that may need to be addressed.
Depending on the situation, this can include reviewing compliance requirements, keyword issues, conversion tracking, campaign structure, account settings and website or landing-page concerns.
Once the relevant issues have been addressed, we can help prepare the account for reinstatement where appropriate.
Yes. We can act as your specialist Google Ad Grant management partner.
Your team brings the understanding of your mission, programs and audience. We bring the Google Ads, search, tracking and optimization expertise needed to manage the Grant.
We work with your team to align campaigns with your organization's goals.
Yes. A Google Ad Grant campaign is only one part of the journey.
If people are clicking your ads but not taking action, we can review the relationship between your search campaigns, ad messaging, landing pages, website experience and conversion tracking.
Our broader capabilities across SEO, web development, analytics and conversion optimization allow us to look beyond the Google Ads account.
Yes. We can review your account through a Google Ad Grant audit.
The audit can examine areas such as:
Grant status
Budget utilization
Campaign structure
Keyword opportunities
Search performance
Conversion tracking
Compliance risks
Landing pages
Missed opportunities
The goal is to give you a clearer understanding of where your account stands and what should be addressed first.
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Primotech helped us turn our Google Ad Grant into a more organized and measurable channel. Their team improved campaign structure, keyword targeting, and conversion tracking while keeping our nonprofit goals and audience at the center.
Read More