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Our digital marketing can help you identify what’s working, what’s holding you back, and how to improve your digital performance with confidence.
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What Is a Digital Marketing Audit — And Why It Matters
A digital marketing audit is a strategy to check your website’s digital health. It is like a scan to understand and fix broken links or slow websites. In simple terms, it’s a deep review of your messaging, metrics, and execution across all digital channels to understand gaps and how to grow.
Awareness – Measuring Brand Visibility
This is where potential customers first come into contact with your brand.
- Unaided and aided brand recall
- Reach, impressions, and engagement metrics
- Visibility across search engines and social platforms
Objective: Understand how easily customers find your brand and whether you're present in high-intent discovery moments.
Consideration – Evaluating Influence & Positioning
This phase evaluates how well your brand persuades prospects during the decision journey.
- User engagement with your content
- Social proof and reviews
- Thought leadership and brand voice alignment
Objective: Assess how compelling and credible your brand appears to potential buyers when they’re weighing options.
Decision Making – Analyzing Conversion Performance
We examine how well your digital assets turn traffic into leads or sales.
- Conversion rates by channel and device
- Funnel bottlenecks
- Form completion rates and call-to-action effectiveness
Objective: Identify what's preventing conversions and optimize the journey for better ROI.
It’s a 360° Audit of Performance and Purpose
We dig into your GA4 data, CRM, and traffic insights to understand what’s boosting or blocking growth—across SEO, conversions, and user journeys.
We assess brand messaging, audience targeting, UX consistency, and positioning through the lens of your ideal customer.
Find out what your top competitors are working on and what you can do better.
We examine how your SEO, social, paid media, and email strategies align to deliver a seamless user experience.
We identify critical backend issues affecting performance and ranking.
No hustle and just clear steps that can move the needle fast, backed by data.
What This Audit Includes
We optimize each page to beat competitors in user and search engine appeal. Your content will be structured for authority, laser-focused on profitable keywords, and customized to drive conversions.
- Keyword usage in headings and content
- Meta titles and descriptions
- Image optimization (alt text, file names)
- URL structure and hierarchy
- Schema markup implementation
We boost your authority by strengthening how your site is referenced and linked across the web. Our strategies build essential trust signals, earning you the rankings your brand deserves.
- Backlink profile quality and quantity
- Anchor text distribution
- Toxic or spammy link identification
- Brand mentions and citations
- Domain authority benchmarking
We identify and target high-value, intent-driven keywords to accelerate your business growth. By focusing on terms that attract motivated buyers, we maximize your qualified leads and revenue.
- Primary and secondary keyword targeting
- Long-tail keyword discovery
- Search intent analysis
- Keyword gap analysis (vs competitors)
- SERP opportunity mapping
We analyze your existing content to understand its performance, identify items that require refreshing, and locate opportunities to expand reach and authority.
- High-traffic vs low-performing pages
- Content duplication or cannibalization
- Blog and landing page optimization
- Tone, readability, and engagement levels
- Opportunities for new content creation
We improve your local search standing by optimizing your visibility across Google Maps, local listings, and review platforms. Local presence is essential for brick-and-mortar and regional businesses.
- Google Business Profile optimization
- NAP (Name, Address, Phone) consistency
- Local citations and directories audit
- Local keyword targeting
- Review generation and management strategy
We analyze competitor activities to identify strengths and areas for improvement. This approach offers insights for outperforming others and avoiding common mistakes.
- Keyword and backlink comparison
- Ad copy, messaging, and positioning analysis
- Social media presence and engagement
- Content strategy benchmarking
- Traffic sources and performance overview
If your site has experienced a sudden traffic decline, we investigate potential Google penalties and provide guidance for recovery.
- Manual action and algorithmic penalty checks
- Backlink audit and disavow strategy
- Thin or duplicate content detection
- Compliance with Google’s guidelines
- Recovery plan with step-by-step fixes
Talk to a Digital Marketing Expert for Your Audit Needs
Let’s figure out why your marketing isn’t delivering—and what can be done to change that.
Here’s what we help you achieve:
- Get to know weak spots in your SEO, ads, content, and social strategies
- Benchmark your digital presence against competitors
- Get the best roadmap customized to your business goals
We don’t just audit—we drive strategy and growth.
Client
Success
Stories
Does My Business Need a Digital Marketing Audit?
If you’re asking the question, the answer is probably yes.
Technology changes and digital landscapes keep evolving. What worked yesterday may not work today. Our audit helps you stay competitive, adapt fast with rapid growth.
Still unsure?
Signs You Might Need a Digital Marketing Audit
Organic traffic is declining
Your bounce rate is too high
Your site isn’t converting well
Ad spend isn’t driving ROI
You’re not sure how each channel is really performing
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