WordPress is an excellent choice if you want to build your online presence and connect with potential customers. It offers you all the necessary tools that you need to create your online presence. There’s a reason why over 60 million world’s websites use it.

But if you want to successfully grow your online presence with WordPress,  you must follow these specific tips to get the best results from your efforts.

1. Create a Blog to Attract Readers

A blog allows you to attract people by sharing valuable content. So if you’re planning to create a blog, you must consider:

• What type of content do you want to share with your readers?
• What type of content your readers will be interested in reading?

For instance, you offer website development services to your clients; you should focus on sharing the article on the best CMS to create a website, consider factors before hiring a website development company, and more.

2. Choose the best theme

Your WordPress theme plays a significant role in creating your online presence. You should choose a theme keeping these two factors in mind:

• Usability
• Brandability

It means you should choose a theme that looks stunning, but at the same time, your website should be easy to navigate.

3. Website speed optimization

According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. 

It means every second can cost you – visitors and customers. To provide a better experience to your visitors, you must ensure to optimize your website’s speed. You can use tools, such as Page Speed Insights, WebPage Test, Pingdom, and GTmetrix, to find out your website’s current speed. These tools will not only offer a detailed description of your website speed, but will also provide a step-by-step procedure to improve the speed. Some of the best ways to improve the speed of your website are:

• Shrink your images
• Improve your JavaScript and Cascading Stylesheets
• Use a cache
• Clear up your redirects

4. Optimize your website for search engines

What happens to a website that never gets optimized for search and conversions? It dies.

It would be best to focus on search engine optimization to improve your website’s visibility and searchability. SEO optimized website has more chances to appear in search engines’ top results, leading to more organic traffic to your website, increased engagement and conversions, and build trust & credibility.

Some essential SEO tips you must implement to make your website appear in the search results:

• Analyze your website thoroughly (This data can help you understand what’s working for you and what’s not.)
• Conduct keyword research (Find long-tail keywords that match the intent of your prospective customers.)
• Create unique and valuable content on your long-tail keywords.
• Optimize your website for ‘On-page SEO.’
• Optimize your website for’Off-page SEO.”
• Create quality backlinks.

5. Add a contact form on your Home Page

You have built an online presence of your WordPress website; now you want a freeway your customers can contact you. Isn’t it the point of all your efforts – to convert anonymous visitors into your customers, subscribers, and contacts? You can achieve this by using a contact form on your home page. WordPress offers various contact form plugins, including Gravity Forms, Ninja Forms, and WPForms, that you can use for your website.

If you have a physical address to go along with your online presence, you can share your location information by embedding an image of your location on Google Maps.

These are the few tips that you must follow to create an online presence. If you still have any questions about how you can grow your online presence with WordPress, get in touch with Primotech web development experts today!