Over the last few years, we’ve seen an unexpected growth in the field of Ecommerce mobile apps and these shopping apps are expected to be the largest area of growth for 2016 too. The way people are shopping is changing as half of them are using Smartphones to interact with online shopping stores. Business owners are changing the way they promote their products to reach their target audience in today’s mobile growing world. These days, shopaholics don’t need carry bags or carts; they just need a mobile device to order whatever they want without even leaving the comfort of their home. With the growing popularity of mobile phones, many online shopping retailers are converting their shopping sites into apps in order to drum up more customers.

Retailers who are selling their products through websites are turning away half of their potential customers. So it is futile to rely just on a mobile website in order to grab customers because mobile apps are no longer “fashion to have” for shopping sites, they’re a must.

Why eCommerce Mobile Apps are Important for Online Retailers?

1. Better User experience

Mobile apps provide better user experience than mobile websites. In case of ecommerce mobile apps, users don’t need to remember their store URLs. Users just need to click the app icon and they can see a wide range of products based on their preferences.

2. Push Notifications

One of the biggest benefits of having an app is that all the information ‘special sales and promotions’ you would like to share with your customers is right at their fingertips. Through push notifications you can get closer to your customers and can effortlessly remind them about your products and services. Most importantly, a mobile app does not let customers to open their browsers or apps in order to check discounts.

3. A Constant Reminder

An app gives your brand more online presence on a mobile phone than a browser bookmark does. It is a constant reminder for customers because your business app is a fingertip away at all the times. Users who have downloaded your app will always be in touch with your business.

4. Cost-effective Solution

Once you have made an ecommerce mobile app for your business, the cost of your SMS messages and paper newsletters will be automatically reduced. Mobile apps can simplify communication by directly messaging customers about your featured products, discounts, and new events.

5. Customer Engagement

No matter whether you’re selling clothes or hair products, your customers need a way to reach you. Having an app with a help desk feature can really make a strong bond of communication with your customers.

6. Build Brand Presence

 Mobile apps are like newspaper ads, flyers, and billboard signs. You can do what you want with them; you can make your app stylish, impressive, informative, and more. But what you really want to do is to create an app that houses features as per your customers’ requirements.

If you’re still running a mobile website for your online store, it’s time to convert that site into a mobile app.